Industrial, Product and Transportation Designer
SENIOR INDUSTRIAL DESIGNER
Joshua Hoffeld
Cell: 626.255.1255
Chicago, IL E-mail: hoffelddesign@mac.com


URL:
http://www.hoffelddesign.com


Education

Bachelor of Science in Transportation Design 2005
Art Center College of Design, Pasadena, CA

Bachelor of Fine Arts in Industrial Design 2000
Rochester Institute of Technology, Rochester, NY


Professional Experience

PRODUCT DESIGNER November 2014 - Present
TOMY International, Oak Brook, IL
Responsible for SEGA’s Sonic, Nature Cat, Coke Bears, Disney’s Miles from Tomorrowland and John Deere/Gear Force licensed toy lines; Brainstorming design concepts and create illustrations for design pitches; working with marketing team to come up with potential line architectures and ensuring that proposed items meet all tooling and R&D budgets. Managing Sonic line, communicating with the licensors to achieve product accurate representations of all the characters while maintain a design within the target price point; communicating with the Far East engineering team and ensuring that all safety and production issues are addressed without sacrificing the integrity of the licensor approval sculpt. This position further honed the adaptive strategy method skill.

PRINCIPAL DESIGNER
January 2006 - Present
Hoffelddesign
Freelance design consultant for clients to further their product development through concept sketching, brand strategy, packaging, manufacturability and cost analysis.
Clients: Jarden Consumer Solutions, Volvo Trucks North America, Verventive Design Group LLC.,Hasbro Inc., Anvil Auto Inc., HLB/Yamaha, Gfk America/Hyundai, Kindl, LLC., HSI Productions, and Suzuki USA

LEAD DESIGNER
January 2013 – June 2014
Dimensional Innovations, Lenexa, KS
Design consultancy section of DI that develops new products for clients. The only designer that developed and articulated project vision through consumer research, concept sketches, 3D modeling, brand development, product and user testing, packaging, sourcing and cost for manufacturing efforts. Ran presentations for clients that focus on adaptive strategies to promote growth for them. I also designed and oversaw construction of the loft in the lab where we held presentations. This position created opportunities to work in an adaptive strategy method environment.

INDUSTRIAL DESIGNER
September 2010 – December 2011
The Coleman Company, Wichita, KS
Responsible for design development of new outdoor products through concept development, brand identity and product aesthetics. Participated in new product development by using outdoor research, conceptualization, stylizing, color, graphic design, material application and manufacturing to various soft and hard goods product categories. Strengthened brand identity by assisting development of style guide for the lighting products. Field-tested products in in the various environments then present design and testing results to executives at Coleman. Coordinated cross functionally with Product Management dept. and other resources to ensure target deadlines are met for samples and production. Products made: Portable Stove/oven combo, CPX 6 CLT10 LED Lantern, DARE 2 person towable, and playing cards.

AIRCRAFT INTERIOR DESIGNER January 2008 – November 2009
Hawker Beechcraft Corporation, Wichita, KS
As solo industrial designer, created concept designs for private prop and jet aircraft, cockpits, and cabin interiors. Generated designs of interior components for both production and mock-up. Collaborated with engineers to ensure production components fits, maintain the original design and FAA compliant. Coordinated CMF selection to present to customers. Represented the ID department to present concepts in meetings between Industrial Design, engineering groups and executives. Envisioned and developed the entire interior of the next generation Hawker 400 XPR through sketching and 3D modeling that was presented at NBAA in Orlando, FL.

TOY DESIGNER
October 2006 – January 2007
JADA Toys, Inc ., City of Industry, CA
Designed R/C vehicles for GM HUMMER license line under Heavy Duty brand for global market. Also responsible for deliverables, research, concept sketches, and detailed package drawings for product manager.


Recognition

Floating Airport Renderings were featured on CNN/Money “Floating airports: Could they finally become a reality?” - July 4, 2016
Energous/WATT UP Wireless Transmitter Renderings were featured on CNN/Money “Wire-free Charging” - May 12, 2016
Energous/WATT UP Wireless Charger Renderings were featured on Fast Company“Energous's WattUp Is Wireless Charging That Fits In Your Pocket” - January 05, 2016
Camaro Performers Rendering was selected to appear in the April 2009 issue.





Skills

Conceptual development, ideation, sourcing, purchasing, running projects, design market research, user experience, research and observation, ergonomics, materials and process, modeling skills, graphic design, traditional sketching and marker rendering, strategic planning, Wacom Cintiq, Studio Tools (Alias/Autodesk),
Adobe Creative Suite, Photoshop CC, Illustrator CC, Sketchbook Pro, Solidworks, Autodesk Fusion 360, Bunkspeed Hypermove & Hypershot, Mac & Windows, automotive finishing, clay modeling, automotive packaging, rapid prototyping, Makerbot, problem solving, 2D to 3D transition, 2D/3D design software, concept development, team work, identifying and working with vendors/machine shops, taking products to production, presentation, speaking before groups & excellent time management, manufacturing knowledge, Form development, visual communication skills, aggressive deadlines, bounce between tactical and strategic programs, Hard goods, soft goods, Brand design, color, material, finish

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