Industrial, Product and Transportation Designer

Joshua Hoffeld
7307 Franklin Street Forest Park, IL 60130 Cell: 626.255.1255

E-mail: hoffelddesign@mac.com Website: http://www.hoffelddesign.com
http://www.linkedin.com/in/joshhoffeld https://www.instagram.com/jhoffeld


Summary

Senior Industrial Designer with extensive expertise in designing and developing consumer products in various markets. I bridge the gap between engineering and marketing to drive innovation by creating thoughtful solutions to problems by seeing hidden opportunities. I am always enthusiastic about expanding my knowledge and skill set by being in the studio and in the workshop. I love getting my hands dirty and physically working out a problem with a design until it's correct and compelling.

Competencies & Specialties
Concept Development
• Problem Solving
• Project Management
• Product Development
CAD Development
• Rapid Prototyping
• Communication/Presentation
• Strategic Planning
• Market/Trend Research
• Illustration
• Materials & Processes
• Ergonomics
• Product Ideation
• Digital Sketching
• Storytelling
• Brand Identity
• Mentoring
• Sourcing & Purchasing


Selected
Accomplishments

Created and developed Miles from Tomorrowland toys
• Created and developed SEGA Sonic toys
• Designed and developed Coleman outdoor products
• Floating Airport renderings were featured on CNN/Money “Floating airports: Could they finally become a reality?” - July 4, 2016
• Energous/WATT UP Wireless Charger renderings were featured in Fast Company “Energous's WattUp Is Wireless Charging That Fits In Your Pocket”-January 5, 2016
• Energous/WATT UP Wireless Transmitter renderings were featured on CNN/Money “Wire-free Charging”- May 12, 2016
• Designed and developed aircraft interiors
• Work presented in Automotive TV Commercial – 2007


Professional Experience


PRODUCT DESIGNER November 2014 - Present
TOMY International, Oak Brook, IL
A privately held manufacturer of children’s toys

Lead a team of 2 Industrial Design Interns responsible from brainstorm to creation. Work with marketing and cost engineering to ensure proposed items meet all tooling and R&D budgets.

• Key Accomplishments
Responsible for SEGA’s Sonic, Nature Cat, Disney’s Miles from Tomorrowland and John Deere/Gear Force licensed toy lines.
• Strategize designs based on cost targets, material quality, legal requirements and branding guidelines.
Direct engineering teams in Asia with marketing team and licensors to meet deadlines.
• Manage projects from ideation, sample development, licensor review and production.
• Expanded rapid prototyping capabilities that lowered cost by 73% and saved time.
Create clever solutions for unexpected problems.

LEAD INDUSTRIAL DESIGNER January 2013 - June 2014
Dimensional Innovation/ Innovation Lab,
Overland Park, KS
A privately held company that provides design, brand strategy and fabrication services.

Led an Industrial Design Intern and a Lead fabricator that developed new products for clients. The only designer that developed and articulated project vision through consumer research, concept sketches, 3D modeling, brand development, product and user testing, packaging, sourcing and cost for manufacturing efforts.

Key Accomplishments
Ran presentations for clients that focused on adaptive strategies to promote growth for them. •Designed and developed the Shottracker device using Solidworks that was used to create a small run of thermoplastic parts to show at the NCAA Finals. • Invented a method to enhance brand awareness using client’s existing manufacturing process. Added design cues to existing products to stand out in a crowded market.
Designed a product with challenging parameters in a tight schedule.

INDUSTRIAL DESIGNER September 2010 - December 2011
The Coleman Company, Wichita, KS
A publicly held manufacturer of camping equipment

Industrial Designer in a team of 8 that was responsible for designing and development of new outdoor products through concept development, brand identity and product aesthetics. Participated in new product development by using outdoor research, conceptualization, stylizing, color, graphic design, material application and manufacturing to various soft and hard goods product categories.

Key Accomplishments
Strengthened brand identity by assisting development of style guide for the Battery Lighting products.
• Field-tested products in various environments and presented results to Company Executives.
• Designed a product with challenging parameters in a tight schedule.
Products made: Portable Stove/oven combo, CPX 6 CLT10 LED Lantern, DARE 2 person towable, and playing cards.

AIRCRAFT INTERIOR DESIGNER January 2008 - October 2009
Hawker Beechcraft Corporation,
Wichita, KS
A privately held manufacturer of private jet aircrafts

As solo Industrial Designer, created concept designs for private prop and jet aircraft, cockpits, and cabin interiors. Generated designs of interior components for both production and full size mock-up.

Key Accomplishments
Envisioned and developed the entire interior of the next generation Hawker 400 XPR through sketching and Alias Modeling that was presented at NBAA in Orlando, FL.
Created exterior graphic identity for King Air GTX.

PRINCIPAL DESIGNER January 2006 - Present
Hoffelddesign

Freelance Design Consultant for clients to further their product development through concept sketching, brand strategy, packaging, manufacturability and cost analysis.

Key Accomplishments
Reconfigured existing CAD models by improving aesthetic design and prep for manufacturability/DFM.
• Conceptualized a series of Off-road vehicles for Yamaha.
• Used Solidworks to create an iPhone case with a Epi-pen holder.
• Designed and developed using Solidworks to create audio electronic equipment that was on display at CES 2016.


Clients: Jarden Home Solution, Volvo Trucks North America, Hasbro Inc., Anvil Auto Inc., HLB/Yamaha, Gfk America/Hyundai and Suzuki USA



Education

Bachelor of Science in Transportation Design
Art Center College of Design, Pasadena, CA

Bachelor of Fine Arts in Industrial Design
Rochester Institute of Technology, Rochester, NY

Digital Skills

Proficient in Mac and PC platforms, Adobe Photoshop, Adobe Illustrator, Solidworks, Photoview 360, Wacom Cintiq, Sketchbook Pro, Makerbot, Bunkspeed Hypermove & Hypershot, Keyshot, Studio Tools Alias, Fusion 360, MS Office

Analog

Hand sketching, marker rendering, clay modeling, foam mock-up, 3D print clean up




Conceptual development, ideation, sourcing, purchasing, running projects, design market research, user experience, research and observation, ergonomics, materials and process, modeling skills, graphic design, traditional sketching and marker rendering, strategic planning, Wacom Cintiq, Studio Tools (Alias/Autodesk), Adobe Creative Suite, Photoshop CC, Illustrator CC, Sketchbook Pro, Solidworks, Autodesk Fusion 360, Bunkspeed Hypermove & Hypershot, Mac & Windows, automotive finishing, clay modeling, automotive packaging, rapid prototyping, Makerbot, problem solving, 2D to 3D transition, 2D/3D design software, concept development, team work, identifying and working with vendors/machine shops, taking products to production, presentation, speaking before groups & excellent time management, manufacturing knowledge, Form development, visual communication skills, aggressive deadlines, bounce between tactical and strategic programs, Hard goods, soft goods, Brand design, color, material, finish
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